thatgamecompany launches a publishing label for emotionally ambitious games

thatgamepublisher will offer funding, production planning, platform strategy, marketing, community support and long-term IP development to external creators.

Journey and Sky developer thatgamecompany has launched thatgamepublisher, a full-service label for games built around emotional connection. The company wants to support external teams whose projects use interactivity to create experiences that can travel across cultures and audiences.

The offer covers funding, production planning, platform and launch strategy, marketing, community operations and long-term IP development. The label draws on two decades of development experience and seven years of operating Sky: Children of the Light, which has surpassed 300 million downloads. For teams that fit the editorial focus, the unusual value is access to both premium creative-development experience and global live-service knowledge.